A web tracking code is a snippet of JavaScript code that collects and sends data to Analytics from a web page. This helps you better understand your audience and thus, to better tailor your marketing campaigns.

This article will better explain how to set up a tracking code inside for your next email campaign within itracMarketer.

Generate a Web Tracking Code

Step 1: Navigate to the Set up Tools Nav Item

Step 2: Under the Manage Accounts section, click the Create Web Tracking code link.

Step 3: Enter a Page Title in the text box provided. (Optional)

Step 4: Click the Generate button.

Step 5: Copy the javascript code displayed.

Step 6: Add the javascript code to the desired web page