Use Marketing Reports to evaluate your website & microsite’s email campaigns, series, lead segments and social media campaign effectiveness.
Marketing Reports
Custom Value Report – This report displays the number of contacts entered with a selected Custom Value over a selected period of time.
Web Search Term Report – This report displays the search terms that have led to activity over a selected period of time.
Form Source Report – This report displays the number of contacts that have been generated by each Web Form over a selected period of time.
Web Referral Source Report – This report displays the number of people that have been referred by each source over a selected period of time and whether they are known contacts or not.
30-Day Link Report – This report displays the number of contacts that have clicked on the links in the sent Email Campaigns.
Social Media Analytics – This button opens the page where the number of known and unknown people who clicked posted links can be viewed, as well as the social media audit trails.
Lead Source Report – This report displays the number of leads that have been generated by each source over a selected period of time.
Lead Referral Source Report – This report displays the number of lead referrals from each source.