In this article, you will learn how to create interest categories for your company. For example: Soccer, Baseball, Lobsters, Email-Marketing, etc. You will be able to use these interests and associate your contacts automatically through forms, emails, clicks, short links, etc.

Interests Tool

To create a new Interest Category, simply begin by giving the category a name and description.

Then, click Create.

Next step: Create an Interest Source by assigning an event in which an Interest Category is tagged to a contact, such as Contact fills out form, Contact clicks on a miniURL, etc.

View contacts by interest via Contacts by Interest.