Lead scoring is used as a way to rank prospects against a scale that represents the perceived value each lead represents to a particular organization. The resulting score can be used to determine priorities in terms of which leads will be engaged first.

The Leads Scoring Tile provides a way to assign a score on the activities your leads complete within itracMarketer. These scores are then assigned a default value, which can be easily customized.

Lead Scoring Tool

Here, the Type of interaction each contact completes can be given a value in the Leads Score Value section.

itracMarketer provides default values to each one of the attributes, which you can modify based on your company’s priorities.